2 de septiembre de 2024

Nuevo Alexa de Amazon a $5 al mes utilizará la tecnología de Anthropic, la inteligencia artificial interna falló

**El Futuro de Alexa: La Nueva Generación de Asistentes Virtuales**

En el mundo de la tecnología, la evolución es constante. Los asistentes virtuales han pasado de ser una novedad a una herramienta imprescindible en la vida diaria de muchas personas. Amazon, uno de los pioneros en este campo con su asistente Alexa, se prepara para lanzar una versión premium que promete revolucionar la forma en que interactuamos con la inteligencia artificial.

**El Cambio hacia la Excelencia: Alexa y su Nueva Era**

AI assistants and chatbots continue to grow in usefulness. ChatGPT recently passed 200 million weekly users, for example.

But some of the early intelligent assistants, like Amazon’s Alexa, have gotten left behind in this recent AI gold rush.

That’s why Amazon has been working toward launching an upgraded, AI-infused version of Alexa. October is the expected release date.

It turns out, though, that not everything has gone according to plan.

Greg Bensinger writes for Reuters:

Amazon plans to charge $5 to $10 a month for its new “Remarkable” version of Alexa as it will use powerful generative AI to answer complex queries, while still offering the “Classic” voice assistant for free…

But initial versions of the new Alexa using in-house software simply struggled for words, sometimes taking six or seven seconds to acknowledge a prompt and reply…

That’s why Amazon turned to Claude, an AI chatbot developed by startup Anthropic, as it performed better than the online retail giant’s own AI models

It remains to be seen whether there’s a market for a premium version of Alexa. In my experience, Alexa has been a popular choice for users because of how affordable Amazon’s Echo devices are.

The shopper who chooses an Echo because it only costs $29 is highly unlikely to be interested in a $5-10/month subscription fee for the more ‘remarkable’ version of Alexa.

**Desafíos de Apple y Amazon en el Campo de la IA**

Business model challenges aside, what Amazon’s doing by outsourcing its AI tech is not all that different from Apple’s upcoming ChatGPT integration.

Apple no doubt considered building its own version of Siri that could compete with ChatGPT on ‘world knowledge,’ but decided it was better off partnering with OpenAI instead.

Perhaps Amazon going with a partnership is also a way to hedge against the new Alexa’s success. Investing in its own AI tech would undoubtedly be more expensive up front than whatever terms it’s struck with Anthropic for using Claude. Likely that deal ties payment to usage, guarding Amazon against big financial loss if the AI Alexa flops.

For what it’s worth, Amazon shared the following statement with 9to5Mac:

“Amazon uses many different technologies to power Alexa. When it comes to machine learning models, we start with those built by Amazon, but we have used, and will continue to use, a variety of different models—including Titan and future Amazon models, as well as those from partners—to build the best experience for customers. That’s one of the key advantages of Amazon Bedrock—it makes it easy for application developers to seamlessly use the world’s highest-performing models, and multiple models, through a single API.”

Are you interested in a paid Alexa service? Let us know in the comments.

**Conclusión: La Revolución de la Inteligencia Artificial Está en Marcha**

En resumen, la llegada de la nueva generación de Alexa promete cambiar la forma en que interactuamos con la tecnología. Con un enfoque en la excelencia y la innovación, Amazon busca mantenerse a la vanguardia en el campo de los asistentes virtuales.

La colaboración con Anthropic y la adopción de la tecnología Claude son pasos audaces que muestran el compromiso de Amazon con la calidad y la satisfacción del cliente. A medida que nos adentramos en esta nueva era de la inteligencia artificial, es emocionante ver cómo la tecnología evoluciona para mejorar nuestras vidas.

¿Estás listo para dar el salto a la nueva generación de Alexa? ¡El futuro está aquí, y promete ser asombroso!